The aggregate total amount of expenses directly related to the marketing or selling of products or services.
$26.71B
FY2026 · ▲ 4.1% vs FY2025
| Fiscal year | Year end | Selling and Marketing Expense, by fiscal year |
|---|---|---|
| FY2026 | Jun 30, 2026 | $26,710,000,000 |
| FY2025 | Jun 30, 2025 | $25,654,000,000 |
| FY2024 | Jun 30, 2024 | $24,456,000,000 |
| FY2023 | Jun 30, 2023 | $22,759,000,000 |
| FY2022 | Jun 30, 2022 | $21,825,000,000 |
| FY2021 | Jun 30, 2021 | $20,117,000,000 |
| FY2020 | Jun 30, 2020 | $19,598,000,000 |
| FY2019 | Jun 30, 2019 | $18,213,000,000 |
| FY2018 | Jun 30, 2018 | $17,469,000,000 |
| FY2017 | Jun 30, 2017 | $15,461,000,000 |
| FY2016 | Jun 30, 2016 | $14,635,000,000 |
| FY2015 | Jun 30, 2015 | $15,713,000,000 |
| FY2014 | Jun 30, 2014 | $15,811,000,000 |
| FY2013 | Jun 30, 2013 | $15,276,000,000 |
| FY2012 | Jun 30, 2012 | $13,857,000,000 |
| FY2011 | Jun 30, 2011 | $13,940,000,000 |
| FY2010 | Jun 30, 2010 | $13,214,000,000 |
| FY2009 | Jun 30, 2009 | $12,879,000,000 |
| FY2008 | Jun 30, 2008 | $13,260,000,000 |
| Period | Length | Value | Last reported | Filings |
|---|---|---|---|---|
| Jul 1, 2025 – Jun 30, 2026 | Year | $26,710,000,000 | Jul 29, 2026 | 1 |
| Jan 1, 2026 – Mar 31, 2026 | Quarter | $6,814,000,000 | Apr 29, 2026 | 1 |
| Jul 1, 2025 – Mar 31, 2026 | 9 months | $19,115,000,000 | Apr 29, 2026 | 1 |
| Oct 1, 2025 – Dec 31, 2025 | Quarter | $6,584,000,000 | Jan 28, 2026 | 1 |
| Jul 1, 2025 – Dec 31, 2025 | 6 months | $12,301,000,000 | Jan 28, 2026 | 1 |
| Jul 1, 2025 – Sep 30, 2025 | Quarter | $5,717,000,000 | Oct 29, 2025 | 1 |
| Jul 1, 2024 – Jun 30, 2025 | Year | $25,654,000,000 | Jul 29, 2026 | 2 |
| Jan 1, 2025 – Mar 31, 2025 | Quarter | $6,212,000,000 | Apr 29, 2026 | 2 |
| Jul 1, 2024 – Mar 31, 2025 | 9 months | $18,369,000,000 | Apr 29, 2026 | 2 |
| Oct 1, 2024 – Dec 31, 2024 | Quarter | $6,440,000,000 | Jan 28, 2026 | 2 |
| Jul 1, 2024 – Dec 31, 2024 | 6 months | $12,157,000,000 | Jan 28, 2026 | 2 |
| Jul 1, 2024 – Sep 30, 2024 | Quarter | $5,717,000,000 | Oct 29, 2025 | 2 |
| Jul 1, 2023 – Jun 30, 2024 | Year | $24,456,000,000 | Jul 29, 2026 | 4 |
| Jan 1, 2024 – Mar 31, 2024 | Quarter | $6,207,000,000 | Apr 30, 2025 | 2 |
| Jul 1, 2023 – Mar 31, 2024 | 9 months | $17,640,000,000 | Apr 30, 2025 | 2 |
| Oct 1, 2023 – Dec 31, 2023 | Quarter | $6,246,000,000 | Jan 29, 2025 | 2 |
| Jul 1, 2023 – Dec 31, 2023 | 6 months | $11,433,000,000 | Jan 29, 2025 | 2 |
| Jul 1, 2023 – Sep 30, 2023 | Quarter | $5,187,000,000 | Oct 30, 2024 | 2 |
| Jul 1, 2022 – Jun 30, 2023 | Year | $22,759,000,000 | Jul 30, 2025 | 4 |
| Jan 1, 2023 – Mar 31, 2023 | Quarter | $5,750,000,000 | Apr 25, 2024 | 2 |
| Jul 1, 2022 – Mar 31, 2023 | 9 months | $16,555,000,000 | Apr 25, 2024 | 2 |
| Oct 1, 2022 – Dec 31, 2022 | Quarter | $5,679,000,000 | Jan 30, 2024 | 2 |
| Jul 1, 2022 – Dec 31, 2022 | 6 months | $10,805,000,000 | Jan 30, 2024 | 2 |
| Jul 1, 2022 – Sep 30, 2022 | Quarter | $5,126,000,000 | Oct 24, 2023 | 2 |
| Jul 1, 2021 – Jun 30, 2022 | Year | $21,825,000,000 | Dec 3, 2024 | 4 |
| Jan 1, 2022 – Mar 31, 2022 | Quarter | $5,595,000,000 | Apr 25, 2023 | 2 |
| Jul 1, 2021 – Mar 31, 2022 | 9 months | $15,521,000,000 | Apr 25, 2023 | 2 |
| Oct 1, 2021 – Dec 31, 2021 | Quarter | $5,379,000,000 | Jan 24, 2023 | 2 |
| Jul 1, 2021 – Dec 31, 2021 | 6 months | $9,926,000,000 | Jan 24, 2023 | 2 |
| Jul 1, 2021 – Sep 30, 2021 | Quarter | $4,547,000,000 | Oct 25, 2022 | 2 |
| Jul 1, 2020 – Jun 30, 2021 | Year | $20,117,000,000 | Jul 27, 2023 | 3 |
| Jan 1, 2021 – Mar 31, 2021 | Quarter | $5,082,000,000 | Apr 26, 2022 | 2 |
| Jul 1, 2020 – Mar 31, 2021 | 9 months | $14,260,000,000 | Apr 26, 2022 | 2 |
| Oct 1, 2020 – Dec 31, 2020 | Quarter | $4,947,000,000 | Jan 25, 2022 | 2 |
| Jul 1, 2020 – Dec 31, 2020 | 6 months | $9,178,000,000 | Jan 25, 2022 | 2 |
| Jul 1, 2020 – Sep 30, 2020 | Quarter | $4,231,000,000 | Oct 26, 2021 | 2 |
| Jul 1, 2019 – Jun 30, 2020 | Year | $19,598,000,000 | Jul 28, 2022 | 3 |
| Jan 1, 2020 – Mar 31, 2020 | Quarter | $4,911,000,000 | Apr 27, 2021 | 2 |
| Jul 1, 2019 – Mar 31, 2020 | 9 months | $14,181,000,000 | Apr 27, 2021 | 2 |
| Oct 1, 2019 – Dec 31, 2019 | Quarter | $4,933,000,000 | Jan 26, 2021 | 2 |
| Jul 1, 2019 – Dec 31, 2019 | 6 months | $9,270,000,000 | Jan 26, 2021 | 2 |
| Jul 1, 2019 – Sep 30, 2019 | Quarter | $4,337,000,000 | Oct 27, 2020 | 2 |
| Jul 1, 2018 – Jun 30, 2019 | Year | $18,213,000,000 | Jul 29, 2021 | 3 |
| Jan 1, 2019 – Mar 31, 2019 | Quarter | $4,565,000,000 | Apr 29, 2020 | 2 |
| Jul 1, 2018 – Mar 31, 2019 | 9 months | $13,251,000,000 | Apr 29, 2020 | 2 |
| Oct 1, 2018 – Dec 31, 2018 | Quarter | $4,588,000,000 | Jan 29, 2020 | 2 |
| Jul 1, 2018 – Dec 31, 2018 | 6 months | $8,686,000,000 | Jan 29, 2020 | 2 |
| Jul 1, 2018 – Sep 30, 2018 | Quarter | $4,098,000,000 | Oct 23, 2019 | 2 |
| Jul 1, 2017 – Jun 30, 2018 | Year | $17,469,000,000 | Jul 30, 2020 | 3 |
| Jan 1, 2018 – Mar 31, 2018 | Quarter | $4,335,000,000 | Apr 24, 2019 | 2 |
| Jul 1, 2017 – Mar 31, 2018 | 9 months | $12,709,000,000 | Apr 24, 2019 | 2 |
| Oct 1, 2017 – Dec 31, 2017 | Quarter | $4,562,000,000 | Jan 30, 2019 | 2 |
| Jul 1, 2017 – Dec 31, 2017 | 6 months | $8,374,000,000 | Jan 30, 2019 | 2 |
| Jul 1, 2017 – Sep 30, 2017 | Quarter | $3,812,000,000 | Oct 24, 2018 | 2 |
| Jul 1, 2016 – Jun 30, 2017 | Year | $15,461,000,000 restated; first reported $15,539,000,000 | Aug 1, 2019 | 3 |
| Jan 1, 2017 – Mar 31, 2017 | Quarter | $3,872,000,000 restated; first reported $3,879,000,000 | Apr 26, 2018 | 2 |
| Jul 1, 2016 – Mar 31, 2017 | 9 months | $11,169,000,000 restated; first reported $11,183,000,000 | Apr 26, 2018 | 2 |
| Oct 1, 2016 – Dec 31, 2016 | Quarter | $4,079,000,000 restated; first reported $4,071,000,000 | Jan 31, 2018 | 2 |
| Jul 1, 2016 – Dec 31, 2016 | 6 months | $7,297,000,000 restated; first reported $7,304,000,000 | Jan 31, 2018 | 2 |
| Jul 1, 2016 – Sep 30, 2016 | Quarter | $3,218,000,000 restated; first reported $3,233,000,000 | Oct 26, 2017 | 2 |
| Jul 1, 2015 – Jun 30, 2016 | Year | $14,635,000,000 restated; first reported $14,697,000,000 | Aug 3, 2018 | 3 |
| Jan 1, 2016 – Mar 31, 2016 | Quarter | $3,406,000,000 | Apr 27, 2017 | 2 |
| Jul 1, 2015 – Mar 31, 2016 | 9 months | $10,699,000,000 | Apr 27, 2017 | 2 |
| Oct 1, 2015 – Dec 31, 2015 | Quarter | $3,960,000,000 | Jan 26, 2017 | 2 |
| Jul 1, 2015 – Dec 31, 2015 | 6 months | $7,293,000,000 | Jan 26, 2017 | 2 |
| Jul 1, 2015 – Sep 30, 2015 | Quarter | $3,333,000,000 | Oct 20, 2016 | 2 |
| Jul 1, 2014 – Jun 30, 2015 | Year | $15,713,000,000 | Aug 2, 2017 | 4 |
| Jan 1, 2015 – Mar 31, 2015 | Quarter | $3,709,000,000 | Apr 21, 2016 | 2 |
| Jul 1, 2014 – Mar 31, 2015 | 9 months | $11,752,000,000 | Apr 21, 2016 | 2 |
| Oct 1, 2014 – Dec 31, 2014 | Quarter | $4,315,000,000 | Jan 28, 2016 | 2 |
| Jul 1, 2014 – Dec 31, 2014 | 6 months | $8,043,000,000 | Jan 28, 2016 | 2 |
| Jul 1, 2014 – Sep 30, 2014 | Quarter | $3,728,000,000 | Oct 22, 2015 | 2 |
| Jul 1, 2013 – Jun 30, 2014 | Year | $15,811,000,000 | Jul 28, 2016 | 4 |
| Jan 1, 2014 – Mar 31, 2014 | Quarter | $3,542,000,000 | Apr 23, 2015 | 2 |
| Jul 1, 2013 – Mar 31, 2014 | 9 months | $11,129,000,000 | Apr 23, 2015 | 2 |
| Oct 1, 2013 – Dec 31, 2013 | Quarter | $4,283,000,000 | Jan 26, 2015 | 2 |
| Jul 1, 2013 – Dec 31, 2013 | 6 months | $7,587,000,000 | Jan 26, 2015 | 2 |
| Jul 1, 2013 – Sep 30, 2013 | Quarter | $3,304,000,000 | Oct 23, 2014 | 2 |
| Jul 1, 2012 – Jun 30, 2013 | Year | $15,276,000,000 | Oct 27, 2015 | 5 |
| Jan 1, 2013 – Mar 31, 2013 | Quarter | $3,794,000,000 | Apr 24, 2014 | 2 |
| Jul 1, 2012 – Mar 31, 2013 | 9 months | $11,048,000,000 | Apr 24, 2014 | 2 |
| Oct 1, 2012 – Dec 31, 2012 | Quarter | $4,309,000,000 | Jan 23, 2014 | 2 |
| Jul 1, 2012 – Dec 31, 2012 | 6 months | $7,254,000,000 | Jan 23, 2014 | 2 |
| Jul 1, 2012 – Sep 30, 2012 | Quarter | $2,945,000,000 | Oct 24, 2013 | 2 |
| Jul 1, 2011 – Jun 30, 2012 | Year | $13,857,000,000 | Jul 31, 2014 | 4 |
| Jan 1, 2012 – Mar 31, 2012 | Quarter | $3,414,000,000 | Apr 18, 2013 | 2 |
| Jul 1, 2011 – Mar 31, 2012 | 9 months | $10,076,000,000 | Apr 18, 2013 | 2 |
| Oct 1, 2011 – Dec 31, 2011 | Quarter | $3,762,000,000 | Jan 24, 2013 | 2 |
| Jul 1, 2011 – Dec 31, 2011 | 6 months | $6,662,000,000 | Jan 24, 2013 | 2 |
| Jul 1, 2011 – Sep 30, 2011 | Quarter | $2,900,000,000 | Oct 18, 2012 | 2 |
| Jul 1, 2010 – Jun 30, 2011 | Year | $13,940,000,000 | Nov 26, 2013 | 4 |
| Jan 1, 2011 – Mar 31, 2011 | Quarter | $3,393,000,000 | Apr 19, 2012 | 2 |
| Jul 1, 2010 – Mar 31, 2011 | 9 months | $10,024,000,000 | Apr 19, 2012 | 2 |
| Oct 1, 2010 – Dec 31, 2010 | Quarter | $3,825,000,000 | Jan 27, 2012 | 2 |
| Jul 1, 2010 – Dec 31, 2010 | 6 months | $6,631,000,000 | Jan 27, 2012 | 2 |
| Jul 1, 2010 – Sep 30, 2010 | Quarter | $2,806,000,000 | Oct 20, 2011 | 2 |
| Jul 1, 2009 – Jun 30, 2010 | Year | $13,214,000,000 | Jul 26, 2012 | 3 |
| Jan 1, 2010 – Mar 31, 2010 | Quarter | $3,203,000,000 | Apr 28, 2011 | 2 |
| Jul 1, 2009 – Mar 31, 2010 | 9 months | $9,612,000,000 | Apr 28, 2011 | 2 |
| Oct 1, 2009 – Dec 31, 2009 | Quarter | $3,619,000,000 | Jan 27, 2011 | 2 |
| Jul 1, 2009 – Dec 31, 2009 | 6 months | $6,409,000,000 | Jan 27, 2011 | 2 |
| Jul 1, 2009 – Sep 30, 2009 | Quarter | $2,790,000,000 | Oct 28, 2010 | 2 |
| Jul 1, 2008 – Jun 30, 2009 | Year | $12,879,000,000 | Jul 28, 2011 | 2 |
| Jan 1, 2009 – Mar 31, 2009 | Quarter | $2,981,000,000 | Apr 22, 2010 | 1 |
| Jul 1, 2008 – Mar 31, 2009 | 9 months | $9,687,000,000 | Apr 22, 2010 | 1 |
| Oct 1, 2008 – Dec 31, 2008 | Quarter | $3,662,000,000 | Jan 28, 2010 | 1 |
| Jul 1, 2008 – Dec 31, 2008 | 6 months | $6,706,000,000 | Jan 28, 2010 | 1 |
| Jul 1, 2008 – Sep 30, 2008 | Quarter | $3,044,000,000 | Oct 23, 2009 | 1 |
| Jul 1, 2007 – Jun 30, 2008 | Year | $13,260,000,000 | Jul 30, 2010 | 1 |