Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.
$2.7B
FY2026 · ▲ 28.6% vs FY2025
| Fiscal year | Year end | Advertising Expense, by fiscal year |
|---|---|---|
| FY2026 | Jun 30, 2026 | $2,700,000,000 |
| FY2025 | Jun 30, 2025 | $2,100,000,000 |
| FY2024 | Jun 30, 2024 | $1,700,000,000 |
| FY2023 | Jun 30, 2023 | $904,000,000 |
| FY2022 | Jun 30, 2022 | $1,500,000,000 |
| FY2021 | Jun 30, 2021 | $1,500,000,000 |
| FY2020 | Jun 30, 2020 | $1,600,000,000 |
| FY2019 | Jun 30, 2019 | $1,600,000,000 |
| FY2018 | Jun 30, 2018 | $1,600,000,000 |
| FY2017 | Jun 30, 2017 | $1,500,000,000 |
| FY2016 | Jun 30, 2016 | $1,600,000,000 |
| FY2015 | Jun 30, 2015 | $1,900,000,000 |
| FY2014 | Jun 30, 2014 | $2,300,000,000 |
| FY2013 | Jun 30, 2013 | $2,600,000,000 |
| FY2012 | Jun 30, 2012 | $1,600,000,000 |
| FY2011 | Jun 30, 2011 | $1,900,000,000 |
| FY2010 | Jun 30, 2010 | $1,600,000,000 |
| FY2009 | Jun 30, 2009 | $1,400,000,000 |
| FY2008 | Jun 30, 2008 | $1,200,000,000 |
| Period | Length | Value | Last reported | Filings |
|---|---|---|---|---|
| Jul 1, 2025 – Jun 30, 2026 | Year | $2,700,000,000 | Jul 29, 2026 | 1 |
| Jul 1, 2024 – Jun 30, 2025 | Year | $2,100,000,000 | Jul 29, 2026 | 2 |
| Jul 1, 2023 – Jun 30, 2024 | Year | $1,700,000,000 | Jul 29, 2026 | 4 |
| Jul 1, 2022 – Jun 30, 2023 | Year | $904,000,000 | Jul 30, 2025 | 4 |
| Jul 1, 2021 – Jun 30, 2022 | Year | $1,500,000,000 | Dec 3, 2024 | 4 |
| Jul 1, 2020 – Jun 30, 2021 | Year | $1,500,000,000 | Jul 27, 2023 | 3 |
| Jul 1, 2019 – Jun 30, 2020 | Year | $1,600,000,000 | Jul 28, 2022 | 3 |
| Jul 1, 2018 – Jun 30, 2019 | Year | $1,600,000,000 | Jul 29, 2021 | 3 |
| Jul 1, 2017 – Jun 30, 2018 | Year | $1,600,000,000 | Jul 30, 2020 | 3 |
| Jul 1, 2016 – Jun 30, 2017 | Year | $1,500,000,000 | Aug 1, 2019 | 3 |
| Jul 1, 2015 – Jun 30, 2016 | Year | $1,600,000,000 | Aug 3, 2018 | 3 |
| Jul 1, 2014 – Jun 30, 2015 | Year | $1,900,000,000 | Aug 2, 2017 | 4 |
| Jul 1, 2013 – Jun 30, 2014 | Year | $2,300,000,000 | Jul 28, 2016 | 4 |
| Jul 1, 2012 – Jun 30, 2013 | Year | $2,600,000,000 | Oct 27, 2015 | 5 |
| Jul 1, 2011 – Jun 30, 2012 | Year | $1,600,000,000 | Jul 31, 2014 | 4 |
| Jul 1, 2010 – Jun 30, 2011 | Year | $1,900,000,000 | Nov 26, 2013 | 4 |
| Jul 1, 2009 – Jun 30, 2010 | Year | $1,600,000,000 | Jul 26, 2012 | 3 |
| Jul 1, 2008 – Jun 30, 2009 | Year | $1,400,000,000 | Jul 28, 2011 | 2 |
| Jul 1, 2007 – Jun 30, 2008 | Year | $1,200,000,000 | Jul 30, 2010 | 1 |