The total expense recognized in the period for promotion, public relations, and brand or product advertising.
$1.13B
FY2025 · ▼ 3.8% vs FY2024
| Fiscal year | Year end | Marketing and Advertising Expense, by fiscal year |
|---|---|---|
| FY2025 | Dec 31, 2025 | $1,129,000,000 |
| FY2024 | Dec 31, 2024 | $1,173,000,000 |
| FY2023 | Dec 31, 2023 | $1,237,000,000 |
| FY2022 | Dec 31, 2022 | $1,330,000,000 |
| FY2021 | Dec 31, 2021 | $1,413,000,000 |
| FY2020 | Dec 31, 2020 | $1,509,000,000 |
| FY2019 | Dec 31, 2019 | $1,591,000,000 |
| FY2018 | Dec 31, 2018 | $1,466,000,000 |
| FY2017 | Dec 31, 2017 | $1,445,000,000 |
| FY2016 | Dec 31, 2016 | $1,327,000,000 |
| FY2015 | Dec 31, 2015 | $1,290,000,000 |
| FY2014 | Dec 31, 2014 | $1,307,000,000 |
| FY2013 | Dec 31, 2013 | $1,294,000,000 |
| FY2012 | Dec 31, 2012 | $1,339,000,000 |
| FY2011 | Dec 31, 2011 | $1,373,000,000 |
| FY2010 | Dec 31, 2010 | $1,337,000,000 |
| FY2009 | Dec 31, 2009 | $1,255,000,000 |
| FY2008 | Dec 31, 2008 | $1,259,000,000 |
| Period | Length | Value | Last reported | Filings |
|---|---|---|---|---|
| Jan 1, 2025 – Dec 31, 2025 | Year | $1,129,000,000 | Feb 24, 2026 | 1 |
| Jan 1, 2024 – Dec 31, 2024 | Year | $1,173,000,000 | Feb 24, 2026 | 2 |
| Jan 1, 2023 – Dec 31, 2023 | Year | $1,237,000,000 | Feb 24, 2026 | 3 |
| Jan 1, 2022 – Dec 31, 2022 | Year | $1,330,000,000 | Feb 25, 2025 | 3 |
| Jan 1, 2021 – Dec 31, 2021 | Year | $1,413,000,000 | Feb 26, 2024 | 3 |
| Jan 1, 2020 – Dec 31, 2020 | Year | $1,509,000,000 restated; first reported $1,542,000,000 | Feb 28, 2023 | 3 |
| Jan 1, 2019 – Dec 31, 2019 | Year | $1,591,000,000 restated; first reported $1,647,000,000 | Feb 22, 2022 | 3 |
| Jan 1, 2018 – Dec 31, 2018 | Year | $1,466,000,000 | Feb 23, 2021 | 3 |
| Jan 1, 2017 – Dec 31, 2017 | Year | $1,445,000,000 | Feb 25, 2020 | 3 |
| Jan 1, 2016 – Dec 31, 2016 | Year | $1,327,000,000 | Feb 26, 2019 | 3 |
| Jan 1, 2015 – Dec 31, 2015 | Year | $1,290,000,000 | Feb 27, 2018 | 4 |
| Jan 1, 2014 – Dec 31, 2014 | Year | $1,307,000,000 | Feb 28, 2017 | 4 |
| Jan 1, 2013 – Dec 31, 2013 | Year | $1,294,000,000 | Jun 13, 2016 | 4 |
| Jan 1, 2012 – Dec 31, 2012 | Year | $1,339,000,000 | Feb 24, 2015 | 3 |
| Jan 1, 2011 – Dec 31, 2011 | Year | $1,373,000,000 | Feb 25, 2014 | 1 |
| Dec 31, 2010 – Dec 31, 2011 | Year | $1,373,000,000 | Feb 26, 2013 | 2 |
| Dec 31, 2009 – Dec 31, 2010 | Year | $1,337,000,000 | Feb 26, 2013 | 3 |
| Dec 31, 2008 – Dec 31, 2009 | Year | $1,255,000,000 | Feb 28, 2012 | 2 |
| Jan 1, 2008 – Dec 31, 2008 | Year | $1,259,000,000 | Feb 22, 2011 | 1 |