The aggregate total amount of expenses directly related to the marketing or selling of products or services.
$19.52B
FY2025 · ▲ 4.7% vs FY2024
| Fiscal year | Year end | Selling and Marketing Expense, by fiscal year |
|---|---|---|
| FY2025 | Sep 27, 2025 | $19,524,000,000 |
| FY2024 | Sep 28, 2024 | $18,639,000,000 |
| FY2023 | Sep 30, 2023 | $18,260,000,000 |
| Period | Length | Value | Last reported | Filings |
|---|---|---|---|---|
| Mar 29, 2026 – Jun 27, 2026 | Quarter | $5,034,000,000 | Jul 31, 2026 | 1 |
| Sep 28, 2025 – Jun 27, 2026 | 9 months | $15,632,000,000 | Jul 31, 2026 | 1 |
| Dec 28, 2025 – Mar 28, 2026 | Quarter | $5,201,000,000 | May 1, 2026 | 1 |
| Sep 28, 2025 – Mar 28, 2026 | 6 months | $10,598,000,000 | May 1, 2026 | 1 |
| Sep 28, 2025 – Dec 27, 2025 | Quarter | $5,397,000,000 | Jan 30, 2026 | 1 |
| Sep 29, 2024 – Sep 27, 2025 | Year | $19,524,000,000 | Oct 31, 2025 | 1 |
| Mar 30, 2025 – Jun 28, 2025 |
| Quarter |
| $4,769,000,000 |
| Jul 31, 2026 |
| 1 |
| Sep 29, 2024 – Jun 28, 2025 | 9 months | $14,601,000,000 | Jul 31, 2026 | 1 |
| Dec 29, 2024 – Mar 29, 2025 | Quarter | $4,731,000,000 | May 1, 2026 | 1 |
| Sep 29, 2024 – Mar 29, 2025 | 6 months | $9,832,000,000 | May 1, 2026 | 1 |
| Sep 29, 2024 – Dec 28, 2024 | Quarter | $5,101,000,000 | Jan 30, 2026 | 1 |
| Oct 1, 2023 – Sep 28, 2024 | Year | $18,639,000,000 | Oct 31, 2025 | 1 |
| Sep 25, 2022 – Sep 30, 2023 | Year | $18,260,000,000 | Oct 31, 2025 | 1 |