Expenditures for planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. Costs of public relations and corporate promotions are typically considered to be marketing costs.
$102M
FY2011 · ▲ 36.0% vs FY2010
| Fiscal year | Year end | Marketing Expense, by fiscal year |
|---|---|---|
| FY2011 | Sep 24, 2011 | $102,000,000 |
| FY2010 | Sep 25, 2010 | $75,000,000 |
| Period | Length | Value | Last reported | Filings |
|---|---|---|---|---|
| Sep 26, 2010 – Sep 24, 2011 | Year | $102,000,000 | Apr 24, 2013 | 2 |
| Mar 27, 2011 – Jun 25, 2011 | Quarter | $26,000,000 | Jul 25, 2012 | 1 |
| Sep 26, 2010 – Jun 25, 2011 | 9 months | $75,000,000 | Jul 25, 2012 | 1 |
| Dec 26, 2010 – Mar 26, 2011 | Quarter | $25,000,000 | Apr 25, 2012 | 1 |
| Sep 26, 2010 – Mar 26, 2011 | 6 months | $49,000,000 | Apr 25, 2012 | 1 |
| Sep 27, 2009 – Sep 25, 2010 | Year | $75,000,000 | Apr 24, 2013 | 2 |