Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.
$1.8B
FY2015 · ▲ 50.0% vs FY2014
| Fiscal year | Year end | Advertising Expense, by fiscal year |
|---|---|---|
| FY2015 | Sep 26, 2015 | $1,800,000,000 |
| FY2014 | Sep 27, 2014 | $1,200,000,000 |
| FY2013 | Sep 28, 2013 | $1,100,000,000 |
| FY2012 | Sep 29, 2012 | $1,000,000,000 |
| FY2011 | Sep 24, 2011 | $933,000,000 |
| FY2010 | Sep 25, 2010 | $691,000,000 |
| FY2009 | Sep 26, 2009 | $501,000,000 |
| FY2008 | Sep 27, 2008 | $486,000,000 |
| Period | Length | Value | Last reported | Filings |
|---|---|---|---|---|
| Sep 28, 2014 – Sep 26, 2015 | Year | $1,800,000,000 | Oct 28, 2015 | 1 |
| Sep 29, 2013 – Sep 27, 2014 | Year | $1,200,000,000 | Oct 28, 2015 | 3 |
| Sep 30, 2012 – Sep 28, 2013 | Year | $1,100,000,000 | Oct 28, 2015 | 4 |
| Sep 25, 2011 – Sep 29, 2012 | Year | $1,000,000,000 | Jan 28, 2015 | 5 |
| Sep 26, 2010 – Sep 24, 2011 | Year | $933,000,000 | Oct 30, 2013 | 4 |
| Sep 27, 2009 – Sep 25, 2010 | Year | $691,000,000 | Apr 24, 2013 | 4 |
| Sep 28, 2008 – Sep 26, 2009 | Year | $501,000,000 | Oct 26, 2011 | 2 |
| Sep 30, 2007 – Sep 27, 2008 | Year | $486,000,000 | Oct 27, 2010 | 1 |