Carrying value as of the balance sheet date of obligations incurred through that date and payable for the marketing, trade and selling of the entity's goods and services. Marketing costs would include expenditures for planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services; costs of public relations and corporate promotions; and obligations incurred and payable for sales discounts, rebates, price protection programs, etc. offered to customers and under government programs. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).
$2.32B
FY2014 · ▲ 79.8% vs FY2013
| Fiscal year | Year end | Accrued Marketing Costs, Current, by fiscal year |
|---|---|---|
| FY2014 | Sep 27, 2014 | $2,321,000,000 |
| FY2013 | Sep 28, 2013 | $1,291,000,000 |
| FY2012 | Sep 29, 2012 | $910,000,000 |
| FY2011 | Sep 24, 2011 | $598,000,000 |
| Period | Length | Value | Last reported | Filings |
|---|---|---|---|---|
| Jun 27, 2015 | As of date | $1,651,000,000 | Jul 22, 2015 | 1 |
| Mar 28, 2015 | As of date | $1,384,000,000 | Apr 28, 2015 | 1 |
| Dec 27, 2014 | As of date | $1,960,000,000 | Jan 28, 2015 | 1 |
| Sep 27, 2014 | As of date | $2,321,000,000 | Jul 22, 2015 | 5 |
| Jun 28, 2014 | As of date | $1,686,000,000 | Jul 23, 2014 | 1 |
| Mar 29, 2014 |
| As of date |
| $1,403,000,000 |
| Apr 24, 2014 |
| 1 |
| Dec 28, 2013 | As of date | $1,143,000,000 | Jan 28, 2014 | 1 |
| Sep 28, 2013 | As of date | $1,291,000,000 | Jan 28, 2015 | 6 |
| Jun 29, 2013 | As of date | $1,152,000,000 | Jul 24, 2013 | 1 |
| Mar 30, 2013 | As of date | $769,000,000 | Apr 24, 2013 | 1 |
| Dec 29, 2012 | As of date | $815,000,000 | Jan 24, 2013 | 1 |
| Sep 29, 2012 | As of date | $910,000,000 | Oct 30, 2013 | 6 |
| Jun 30, 2012 | As of date | $581,000,000 | Jul 25, 2012 | 1 |
| Mar 31, 2012 | As of date | $561,000,000 | Apr 25, 2012 | 1 |
| Sep 24, 2011 | As of date | $598,000,000 | Apr 24, 2013 | 4 |